詳情《第十七期》

發布日期:2016-10-01

上海市企業聯合會副會長兼秘書長蔣蘇平蒞臨上海民族樂器一廠考察調研

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    2019年5月9日,上海市企業聯合會副會長兼秘書長蔣蘇平一行蒞臨上海民族樂器一廠考察調研,參觀了企業的民族樂器陳列館和生產車間。廠長王國振陪同參觀并進行了座談交流。


    座談會上,廠長王國振向蔣蘇平秘書長詳細介紹了企業在以文化為主線,以品牌建設和創新驅動為兩翼的經營戰略上所進行的實踐與突破,尤其是進入新世紀以來,上海民族樂器一廠以文化營銷開拓市場,以文化理念培育工匠隊伍,持續創新打造文化產品,在跨界融合中創造文化價值,在技藝傳承中弘揚工匠精神,有效推動了民族樂器文化在當代的發展。蔣蘇平秘書長對企業的發展給予了肯定,對王國振廠長求索創新的企業家精神表示贊賞,他認為王國振廠長二十年磨一劍,在企業目標、夢想、路徑、品牌打造、員工隊伍建設等方面,充分體現出了優秀企業家的風采,其先進的經營理念、創新的營銷模式以及高度的責任感與使命感讓老企業煥發出了新活力,這二十多年的奮斗歷程十分不容易,也相當不平凡。

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    王國振自1998年12月起擔任上海民族樂器一廠廠長,在擔任廠長初期,便抓住了企業的特質——“文化”,他多次強調:“民族樂器不是一般消費品,而是文化產品,必須打文化牌。只有文化市場繁榮了,才能促進和推動企業的生產。”對此,王國振以文化營銷開拓市場,通過建樂團、辦藝校、編印書籍,開展“敦煌杯”“敦煌國樂”“敦煌之夜”“敦煌大講堂”系列百余項活動,在全社會掀起了民樂文化的熱潮。在產品定位上,他明確表示“敦煌”樂器不是一般的消費品,而是文化產品,而且必須是精品優品。對此,20世紀末,王國振在樂器行業低價銷售的大環境下作出了一個大膽的決定——提高“敦煌”樂器的市場價格,這一決斷讓“敦煌”樂器擺脫了低層次的低價惡性競爭,能夠在更高的層面進行品牌運作。在此基礎上,王國振進一步明確了“傳承經典,引領時尚”“世界眼光,全球坐標”“持續創新,勇于突破”的產品研發理念,成為指導企業乃至領航行業發展的指南針。如今,企業平均以每年30余款的新品研發速度不斷給“敦煌”樂器注入活力,現擁有有效專利142項。在人員培養上,王國振以文化理念培育工匠隊伍,強調“敦煌”樂器人不僅是工人,更是藝人、工匠、文化人。為此,企業以引進優秀畢業生、企校合作辦學等方式擴大員工隊伍,以崗位技術練兵、技術培訓等方式提高員工技能水平,形成了一批以以國家級非遺代表性傳承人、上海工匠、上海首席技師為首的工匠隊伍,以國家技能大師工作室、上海市職工(技師)創新工作室為代表的技術攻堅團隊。


    在王國振擔任廠長的20余年里,企業年銷售收入從4千萬增長到3個多億,年主營業務利潤從虧損到實現1.3億,古箏年產量從7千臺增長到11萬臺。經過20多年的持續發展,上海民族樂器一廠已成為集文化服務、技藝傳承、創新發展為一體的行業龍頭企業。王國振也榮獲了“2018年上海市優秀企業家提名獎”、第四屆上海市工商業領軍人物、樂器行業“優秀企業家”等多項榮譽。


    在民樂文化繁榮發展的今天,王國振積極推動民族樂器文化走出國門,不僅持續參展中國上海、美國阿納海姆、德國法蘭克福國際樂器展,還走進北京奧運會、上海世博會、上海亞信峰會、德國漢堡孔子學院、泰國宋卡王子大學普吉孔子學院等處進行民族器樂展演活動,弘揚中國文化。蔣蘇平秘書長指出,上海要打造成為國際一流大都市,要對標國際,民樂一廠符合發展趨勢,已經走出了國門,在世界舞臺上隆重登場,期望民樂一廠能夠在新的起點上再創輝煌。

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